Project Overview
This branding project was created in collaboration with Jakub Abraham, with whom I have built a strong and friendly professional relationship over time. Our communication is always clear, respectful, and at the same time natural, which made the entire process smooth and enjoyable.
Jakub approached me with a request to redesign his logo, which I welcomed both as an opportunity and a challenge. His field was new to me. He works as a coach of social etiquette, men’s fashion, and also acts as a royal commentator. This unique combination required a visual identity that would feel knowledgeable, refined, and credible.
The main objective was to create a logo that balances modern simplicity with traditional values. The brand needed to reflect authority, elegance, and a sense of heritage, while still feeling contemporary and approachable.
Another important aspect was the subtle inclusion of royal symbolism without making the identity feel heavy or overly decorative. The client’s requirements were clearly defined from the start, which helped shape a focused and intentional design direction.
The final logo is built around a classic serif typeface, which naturally conveys tradition, credibility, and timeless elegance. The color palette is inspired by royal aesthetics – a deep royal blue paired with white creates a clean and confident base, while gold accents subtly reinforce the sense of prestige and formality. The result is a refined and balanced visual identity that reflects both the professional expertise and the distinguished character of Abraham Etiquette.