Simplicity and clarity were key principles throughout the design process. The website was structured so the client could easily manage content such as banners and text without technical complexity. Product navigation was designed to be intuitive, with clear categorization by brand, type, and use.
The visual direction respects the existing brand identity, building on the green color palette from the logo to maintain a consistent and recognizable look. The result is a clear, approachable e-shop design that prioritizes usability while staying true to the brand.