Project Overview
This project was developed in collaboration with Giru and focused on designing an e-commerce website for a cosmetics and drugstore brand targeting both B2B and B2C customers. Due to the wide and diverse product range, clarity and structure played a key role in the overall design.
The primary goal was to create a modern, well-organized interface with strong categorization and intuitive navigation. A bold color palette was chosen to ensure long-term visual relevance, with purple as the primary color and turquoise as a complementary accent.
As part of the project, I also worked on a logo redesign, which allowed greater freedom in shaping the visual identity and aligning the website’s look and feel with the refreshed brand direction.